Check out Kbeauty-on pop-up event photos

Kbeauty-on NL is a passionate project born out of the initiative of two friends. The project bridges the dynamic world of Korean beauty with the Dutch market. Backed by the Ministry of Health and Welfare in Korea, this initiative goes beyond simply introducing products—it aims to create meaningful partnerships between Dutch businesses and Korea’s most innovative beauty brands.

By working closely with top industry leaders, Kbeauty-on NL ensures that its partners have access to the freshest products, insights, and trends from the ever - evolving K-beauty scene. The store was an event designed to present the products of different K-beauty companies in a creative and engaging way, that is memorable to the visitors but also to the audience following the event from home, through social media platforms.

At our K-Beauty Gallery Pop-Up, we’re merging the worlds of art and skincare through the lens of the 5 Korean Elements of Life— Water, Metal, Earth, Wood, and Fire. Each element is represented through a carefully curated collection of products from top K-beauty brands, turning your skincare routine into a work of art. 

      

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The event reaffirmed this commitment, as Dutch businesses and consumers were introduced to exclusive, cutting-edge products designed for healthy, glowing skin.